RVCA Byron Bay

In December 2015 RVCA opened its first Southern Hemisphere retail brand space in Byron Bay, NSW.

Byron Bay represented a perfect location for RVCA to open a store to showcase the brand, as Byron Bay has strong & deep roots in the arts & surf communities.

To talk to “The Balance Of Opposites” and how opposites can co-exist (Nature vs Industrialization), RVCA created two main feature walls in the store that visually represented this. Both of these feature walls where designed to have elements of nature & industrialization coexisting.

The back “Industry” Wall was treated and aged by RVCA Artists Will Lynes & Nathan Pickering to resemble a loading station of an overgrown & abandoned warehouse. Conversely the front “Nature” wall of the store as you exit store features a large format vertical green wall with copper “VA” chevrons that further represent “The Balance of Opposites”

With the retail space, also brings the latest gallery space for the brand, "The Back Gallery" which will house regular shows from ANP & Special Edition Artists as well as local group shows.

RVCA Byron Bay - 30 Jonson Street.





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