In December 2015 RVCA opened its first
Southern Hemisphere retail brand space
in Byron Bay, NSW.
Byron Bay represented a perfect location
for RVCA to open a store to showcase the
brand, as Byron Bay has strong & deep
roots in the arts & surf communities.
To talk to “The Balance Of Opposites” and
how opposites can co-exist (Nature vs
Industrialization), RVCA created two main
feature walls in the store that visually
represented this. Both of these feature walls
where designed to have elements of nature
& industrialization coexisting.
The back “Industry” Wall was treated and
aged by RVCA Artists Will Lynes & Nathan
Pickering to resemble a loading station of an overgrown & abandoned warehouse.
Conversely the front “Nature” wall of the
store as you exit store features a large format
vertical green wall with copper “VA” chevrons
that further represent “The Balance of Opposites”
With the retail space, also brings the latest gallery space for the brand, "The Back Gallery" which will house regular shows from ANP & Special Edition Artists as well as local group shows.
RVCA Byron Bay - 30 Jonson Street.