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RVCA X MATTY MATHESON

RVCA IS PROUD TO INTRODUCE A NEW COLLECTION WITH NEW YORK TIMES BESTSELLING AUTHOR, COMEDIAN, CHEF AND RESTAURANTEUR, MATTY MATHESON. MATTY HAS MADE REGULAR APPEARANCES ON VICE’S MUNCHIES AND HOSTS THE VICELAND SERIES, DEAD SET ON LIFE AND IT’S SUPPERTIME.


Cranes Lookbook

STYLE. COMFORT. STEEZE. THE CRANES COLLECTION IS PERFECT TO BRIGHTEN UP YOUR DAY OR NIGHT! EACH PIECE FEATURES AN EASY WEAR LOOSE FITTING BLOCK WITH A CUSTOM CRANE PRINT IN A SOFT TOUCH RAYON TWILL. PAIR IT ALL BACK WITH SOME SNEAKERS FOR THAT ULTIMATE LEISURE LOOK.


Army Drab Lookbook

TAKE TRADITION WITH A SIDE OF PLAYFUL DESIGN IN THE RVCA ARMY DRAB COLLECTION. WE’VE INTRODUCED THIS VINTAGE-INSPIRED STRIP COLOURWAY IN A SMALL COLLECTION OF EASY-WEAR RVCA STAPLE SILHOUETTES.


Ladeaze Of Leisure Lookbook

STYLE ROOTED IN THE EARLY 00'S. DRIVEN BY THE NEED FOR COMFORT WITH A SPORTSWEAR INFLUENCE AT NO COMPROMISE TO STYLE. IN THE KNOW WITH AN UNDERSTATED ATTITUDE WHERE KNOWLEDGE IS KING AND APPROVAL BY OTHERS IS NOT NEEDED. WITH A PROGRESSIVE APPROACH TO LIFE, REPRESENTING THE FUTURE IS IMPORTANT. BEING EMBEDDED IN CURRENT CULTURE IS KEY AND CREATIVE OUTPUT IS THE ONLY MEASURABLE THAT MATTERS.


D.I.Y Party People Lookbook

STYLE ROOTED IN THE LATE 90’S AND EARLY 00’S. DRIVEN BY BEING AN ACTIVE PARTICIPANT AND FOCUSING ON CREATIVE OUTPUT RATHER THAN PERCEPTION. THIS MOVEMENT IS ABOUT A D.I.Y. APPROACH TO LIFE. NO LONGER ARE THE KIDS WILLING TO WAIT, OR ARE THEY SATISFIED WITH WHAT IS ON OFFER. DISRUPTION, DISCOMFORT AND EXCITEMENT FOR THE NEXT IS ALL THAT MATTERS.


SSTP || TRUNK HOTEL

As part of the RVCA World Tour, Bert Krak & Steve Boltz from the renowned Smith Street Tattoo Parlour opened a pop up at Trunk Hotel in Shibuya to showcase the recent RVCA X SSTP Collection.


Matty's Patty's Tokyo || Freaks Store

ANOTHER DAY IN THE BOOKS FOR THE RVCA WORLD TOUR IN TOKYO, JAPAN. DAY 2 KICKED OFF IN THE EVENING WITH THE MATTY’S PATTY’S POP UP AT FREAK’S STORE IN SHIBUYA. THE FIRST 150 PEOPLE TO SHOW UP RECEIVED A FREE STEAMED MATTY’S PATTY’S BURGER AND A CHANCE AT LOOKING AT THE EXCLUSIVE RVCA X MATTY MATHESON TOKYO COLLECTION. THE MAN OF THE HOUR WAS THERE TO SHAKE HANDS AND SIGN BABIES TO THE WELCOMING CROWD. SEE THE FULL PHOTO RECAP AND SHOP THE COLLECTION TODAY ON RVCA.COM. PHOTOS BY DELON BONE.


Zak Noyle || Pilgrim Surf Tokyo

DAY 1 IS A WRAP FOR THE RVCA WORLD TOUR IN TOKYO, JAPAN. THE FIRST EVENT SAW A PHOTO AND VIDEO SLIDE SHOW PRESENTED BY THE TALENTED ZAK NOYLE OF SOME OF HIS FAVORITE MOMENTS CAPTURED AND WHAT INSPIRES HIM TO A PACKED CROWD AT PILGRIM SURF + SUPPLY SHOP. RVCA ADVOCATES WERE THERE IN FULL SUPPORT FROM THE SURF, SKATE, SPORT AND ARTIST NETWORK PROGRAM


Now & Then || Tokyo

THE MAIN EVENT OF THE THE RVCA WORLD TOUR, TOKYO TOOK PLACE THE EVENING OF WEDNESDAY, JULY 31 AND WAS ONE FOR THE RECORD BOOKS. THE “NOW & THEN: A DECADE OF BEAUTIFUL LOSERS” EXHIBITION VENERATES THE 10-YEAR ANNIVERSARY OF THE ‘BEAUTIFUL LOSERS’ DOCUMENTARY THAT MADE ITS US PREMIERE ON AUGUST 8, 2008 AT THE IFC CENTER IN NEW YORK. ‘BEAUTIFUL LOSERS ,’ DIRECTED BY AARON ROSE AND JOSHUA LEONARD, CAPTURED THE CHARACTERISTIC SPIRIT OF A COMMUNITY OF ARTISTS AFFILIATED WITH THE ALLEGED GALLERY IN MANHATTAN IN THE EARLY 1990’S. ‘BEAUTIFUL LOSERS’ DEPICTED A COMMUNITY OF ARTISTS INCLUDING BARRY MCGEE, ED TEMPLETON, MIKE MILLS, THOMAS CAMPBELL, JO JACKSON, SHEPARD FAIREY, CHRIS JOHANSON, AND MARGARET KILGALLEN DURING THE ALLEGED GALLERY ERA.

THE EXHIBITION INCLUDED WORKS BY ANP AND FRIENDS OF THE LIKES OF DEANNA TEMPLETON, STEVE POWERS, TOBIN YELLAND, CHRIS JOHANSON, CHERYL DUNN, GEOFF MCFETRIDGE AND MORE, AS WELL AS THAT OF THE SHOW’S CURATOR, CREATOR, EDITOR OF THE ANP QUARTERLY AND LONG-TIME RVCA AFFILIATE, AARON ROSE. OTHER RVCA ADVOCATES REPRESENTING THE SKATE, SURF AND SPORT TEAMS FILLED THE GALLERY SPACE ALONG WITH HUNDREDS OF OTHER SHOW-GOERS.


RVCA WORLD TOUR

WHAT ORIGINALLY BEGAN AS AN AUSTRALIAN ROAD TRIP BRINGING TOGETHER AN ECLECTIC BAND OF RVCA ATHLETES, ARTISTS, MUSICIANS AND ADVOCATES, QUICKLY SPREAD TO OTHER ICONIC LOCALES FROM HAWAII’S NORTH SHORE TO NEW YORK CITY. THE SUCCESS OF THESE ORIGINAL RVCA ‘TOURS’ BOTH DOMESTIC AND INTERNATIONAL HAVE INSPIRED WHAT WE ARE NOW DEEMING AS THE RVCA WORLD TOUR.

EACH STOP ON THE TOUR INCLUDES SPECIAL EVENTS HIGHLIGHTING THE BREADTH AND DEPTH OF THE RVCA COMMUNITY. THESE RANGE FROM CULTURAL EDUCATION INTENSIVES TO PUBLIC CONCERTS, ART EXHIBITIONS, ATHLETE AND ARTIST SIGNINGS AND MUCH MORE.


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